7 Reasons Why You Should Invest in Chatbots?
It has become crucial nowadays for businesses to communicate and have a connection with their clients to better serve their services.Get to know about how chatbots are important for web development company in India. Clients may face many issues that need to be resolved by the company. And these companies started to think of chatbots that assist them a lot better than attending phone calls or any other chat mediums.
Industries nowadays fully depend on customer service which has evolved drastically. Clients get advice when they buy something and chatbots help them in this case. Especially in the past few months, the hype about the topic of chatbots has been developed. But how do chatbots benefit companies? Should anyone invest in creating one, too? Here you will get to know about some of the 7 reasons that investment can pay off.
So, Basically What are Chatbots?
Chatbots are a type of computer program that gives the real-world experience of conversation or chatting with clients. The interface lets the chatbots communicate with users. It is also relevant to use with other messaging apps.
Chatbots can perceive the written and spoken text and translate its exact meanings. It fetches the critical information and provides it to the clients. Now, chatbots are managed as the future of better customer services and management as well.
Technologies used in creating Chatbots
There are 2 technologies used for creating chatbots. They are command-based chatbots and AI-based chatbots.
Command-based Chatbots: It is built on a data bank where replies and heuristics are stored. It typically responds to select answers that are associated and connected with queries. These bots are unable to generate a new text and can reply to only a limited set of queries.
So manual assistance will be required for complex queries. It is primarily bounded with functions and cannot perform a function that is outside of the code. Chatbots make use of dynamic search and template search to understand and reply to queries.
AI-based Chatbots: AI-based Chatbots respond to unclear queries. These bots make replies faster from scratch by making use of NLP(Natural Language Processing). These bots can become smarter with time and can be learned from past queries and answers.
So, Why should Companies Invest in Chatbots Now?
● Think over communication instinct of customers
The number of conversational channels has increased constantly. Nowadays people use a lot of Whatsapp, Facebook Messenger, Twitter, and many more apps on a regular basis. The use of these apps is not only limited to text messages but they can also be used for several other purposes.
As a company, you may not always be present on all the popular channels. But with chatbots, you can outsource a few channels, e.g. your website, messenger services, communication through an app, and many more.
In this way, users can use conventional communication channels. Online channels like chatbots help you to converse productively with customers that disentangle the given task.
According to secondary research, more than 50% of customers expect a business to be available online 24/7. Sustaining a 24/7 response system brings continuous communication between the seller and the customer.
And naturally, this benefit is proportional to how well the bots are. If bots are unable to serve basic customer queries then it fails to add value even if they are available every time.
The main issue at this point is how chatbots can understand and solve the problem of users or customers. Highlighting 24/7 availability can create a counterblast when bots are down due to security issues.
● Creating an Intuitive Customer Experience
As mentioned earlier, chatbots of AI technology use Natural Language Processing, which means users can ask questions in a natural way and communicate with chatbots as they are talking to a friend or any other person.
Finding out information on the website or an app is less intuitive. In most cases, several steps are mandatory, until you have clicked through desired information. So, chatbots can make these steps unnecessary.
You can provide shorten relevant informational data to customers
A common problem with research on the internet is that many times you have to invest a lot of time to find relevant information. In this case, chatbots can help you with appropriate information.
The information available on apps or websites can engulf users quickly and it is not always relevant to them.
Leverage Company Data
Every company has a huge amount of data and information in digitized form, for example in manuals, FAQs, instructions, databases, and many more.
These treasures in several companies are dispersed across different departments. There’s no overview of what data is on the market and infrequently, the answers to questions that arise can’t be found.
With the help of conversational AI, i.e. chatbots and voice assistants, this information is made available in natural language. This helps you to set up an internal knowledge database but also has to be modeled further in the form of a Knowledge Graph, for example in order to make it convenient via Conversational AI.
Chatbots and voice assistants are additionally more than a new tool. They have now become a part of the extensive transformation process that will permanently change the way in which we obtain information and manage knowledge.
Make more Attention to Your Business
The use of apps has been decreasing worldwide nowadays. For instance, if you want to place your company as an innovative expert in your industry then the development of a new app is probably no longer the best choice. Chatbots are more promising as this technology is new for many users.
● Make the Personal User Experience
Chatbots serve you to build a personal user experience. It mostly depends on what type of queries users ask and its solution will be different from the chatbots. Although these chatbots are AI-based but learnt always with every interaction from users, it makes business give a delightful experience to each user and in the result which builds a positive image.
If you are not yet convinced that messaging is the future of marketing then Google Adwords have now- become an extension to their ads on mobile and Facebook has an automated messenger feature for its business pages. Start your chatbot journey today!