For around two years now, industries have been forced to make technological advancements in gathering clients and investors, such as using a hybrid event platform. Also, music shows, tech conferences, and product launches now use virtual event platforms to adapt to the need.
Thanks to creative technologists, companies or organizations now have a way to pursue their marketing events. They can either have a virtual event or a hybrid event. What is their difference?
A virtual events platform typically uses a livestream element. For example, it includes a webinar and other streamed live or prerecorded breakout sessions.
On the other hand, a hybrid event platform can accommodate both an online and live audience. Most conferences and product launches are part of this category.
So, why do creative technologists suggest including these two in companies’ event tech stacks? Check out what Waveplay Interactive has to say about this.
Reasons to Include Them in the Event Tech Stack
Online events are bigger.
Virtual events are larger than traditional gatherings since their audience can increase exponentially. Normally, there is no limitation to the number of attendees in such events, contrary to physical activities.
Moreover, event hybridization is now preferred by multinational companies. They can reach their clients and employees across continents while keeping a limited number of in-person attendees.
Using a virtual events platform can be a time-saver for organizers, attendees, and even speakers. The organizers do not have to spend so much time customizing massive physical infrastructure for the venue. In addition, it is easier to set up virtual events since their architecture is more scalable and simpler.
Furthermore, since there is no travel involved, your target participants have a higher chance of attending. No matter how busy they are, they can commit a few hours to their schedules since they can attend wherever they are, and there is nothing much to prepare.
There is also a higher audience engagement when virtual event platforms are used. Attendees can ask the speakers their questions, give feedback, and even bookmark videos that get their interest. Another advantage is they can revisit the training programs and sessions or rewatch them when they need their memories refreshed.
Since there is higher engagement, there is also a bigger possibility that the participants will take their experience to social media. So, if the sharing happens during the event, more people can be attracted to attend too. For creative technologists, this is hitting two birds with one stone.
Better ROI results for sponsors
Since virtual and hybrid event platforms have a wider audience reach, more sponsors will be interested in the events. Their brands can have extended visibility through in-video branding, digital dashboards, and others. In addition, the sponsors themselves are likely to promote the event through social media.
These platforms can facilitate the best matchmaking possibilities. As a result, the sponsors have better chances of finding qualified leads to boost their business.
Which Platform to Choose
If you are wondering whether to choose a hybrid event platform or a virtual events platform for your upcoming activity, you should consult a creative technologist. You can contact Waveplay Interactive and let them explain the differences between the two.