If you want to gain new customers, you need to have a well-functioning search engine optimization (SEO) campaign.
SEO has become more essential in recent years as more people turn to the internet to find products and services. Most of these people use search engines. Few click past the first few options listed in the results. As such, you need to know how to get your web pages to rank further up the page.
Anyone can learn SEO, but common SEO mistakes can tank your marketing campaigns. Below, we’ll teach you about the most common SEO errors and how to avoid them. Keep reading to get the most out of your SEO content marketing!
Mistake 1: You’re Not Setting Any Clear SEO Goals
If you’re a small business owner, you might not want to take the time to set clear SEO goals. However, this is a mistake that can cost you to fail to meet your marketing objectives.
Like any other business endeavor, you need to measure how SEO helped you achieve your goals. Otherwise, you won’t know if it’s working well for you or not. So, as you create your SEO content marketing campaigns, think about what you’d like to achieve.
Some common SEO goals include getting more website visitors or increasing revenue. Make your goals as specific as possible. Then, schedule periodic meetings with your marketing team to make certain you’re on track.
Mistake 2: You’re Not Looking at Mobile Traffic
Most people access search engines on their mobile phones. As such, you need to optimize your websites and landing pages to be easy to navigate on mobile devices.
Otherwise, you will likely lose customers to your competitors. Have a web developer help you optimize your website for mobile use. You’ll need your web pages to load in under 3 seconds and remain responsive.
Mistake 3: You’re Not Looking Into Search Intent
You may know your target audience, but do you know why they’re looking for you?
Most people come to search engines with a very specific need in mind. If you don’t show them how you meet that need, they’re unlikely to choose your company.
The good news is they type that need right into the search engine. So, when you’re doing keyword research, you can also try to figure out the intent behind these searches. See if any common themes crop up. Then, write web content that addresses those needs.
Mistake 4: You’re Not Running a Blog
Every business should run a blog if they want to get the most out of their SEO content marketing.
Blogs give you an opportunity to address client questions. You can also establish yourself as an authority in your field, which improves SEO rankings. You’ll get more opportunities to perform on-page SEO tactics, too. These include adding in keywords and link building.
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Ready to Avoid SEO Mistakes?
Avoiding these SEO mistakes will help you make certain your SEO campaigns are helping your company. For the best results, you should periodically review your campaigns and make adjustments as needed.
If you’re struggling with your SEO campaigns, try working with a team of professionals. They can give you advice and even create tailored content for you!
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