You need a great logo for your company’s packaging, but you may not know where to start. In this article, we’ll walk you through the process of creating a logo from start to finish.
Your logo is the first thing people see when they look at your product. It’s the first step in creating a memorable brand, and it can instantly make or break your product. Your logo can help establish your brand and make your product stand out from the crow with the right design and implementation. Most of the bath bomb packaging boxes use the attractive logo on them. You can also have such plans on your packaging.
We’ll cover inspiration, design, and implementation. So, you can create a logo that reflects your brand and communicates your product’s value.
- The importance of a logo
- Your logo is your brand’s ambassador.
- The three steps to create a stunning logo for your packaging.
The importance of a logo:
Your logo is your brand’s identity. It’s the first thing people see when they look at your company, and they form an opinion about it immediately. Therefore, it’s essential to have a memorable and distinctive logo. It’s also vital to make sure that your logo is legible. The most crucial element to the logo design process is developing ideas that you will use. Then, when you create your view, you’ll have a good understanding of your company and what makes you unique.
What do you need to do?
You don’t need to be an expert in your market, but you should create a distinct and memorable logo. Another critical step in the ideation process is taking your logo and sketching it out on paper, using pen and paper. This method will help with clarity and ensure that your designs are both legible and colorful. Once you’ve sketched out your logo, it’s time to start designing your illustration. This step should not solely be limited to other people, as some people prefer an in-person process.
There are a few things that you should keep in mind as you design the illustration: Show people how your product or service will help them. Why do you need the logo? What is it going to look like? What color is it going to be? Draw it on a piece of paper, then use it as a reference later. Okay, now that you designed your logo. It’s time to pick the color. Excellent colors are for everything. They’re great for products, such as red for authentic and red for power. They’re perfect for a company’s logo.
Your logo is your brand’s ambassador:
The logo is the face of your brand, and it’s essential to use a reputable designer who knows what they’re doing. It’s also important to remember that this is a logo, not a brand. It’s a logo for a single product, a single service, or a single business. It has to communicate your core values. So, before you create a logo, start by doing something that sounds like your brand:
- Revel in the uniqueness that your mark signifies.
- Revel in the identity that your mark means.
- Test! If you’ve been working with a designer, and they always have a ready answer to how to bring it back into shape, you should probably rethink that relationship.
For your inspiration:
Having a logo designed and created is a lot of fun, and the best part is that we can do it for little to no cost. But how do you do it, and how much will it cost? In this day and age, having someone create a logo for your business will easily cost from $1,000 to $5,000. If you’re a local business, the chances are good that your local designer and his crew will do it for $2,500 to $6,000. And a great logo will just about tack on another $200 to $500 depending on the aesthetic and color scheme you’re going for.
All in all, a logo can cost over $6,000 in visual design alone. So, it’s not such a bad deal if all you need is a logo for your business.
This way doesn’t mean there’s no use for a well-crafted logo that shows off your brand’s personality. On the contrary, intelligent companies with a strong brand personality will respect the logo and further enhance that personality. As a result, your brand will begin to feel more valuable to its target market. That target audience will become more loyal to your brand. And at the end of the day, your logo reflects on you and your company as a whole.
The three steps to create a stunning logo for your packaging:
Here are the three steps you need to take to create a logo for your product packaging:
1) Firstly, take some time to brainstorm for inspiration.
2) Then, create a few rough design drafts.
3) Finally, implement the design you like best.
When creating your logo, you need to keep in mind a few metrics about your logo. First, a stamp placed at the top of the box is most likely to catch the eye of prospective customers, so ensure your logo’s virtual vertical position is top-left and only a surface area of 2–3 boxes deep. Second, maximum logo height the height of your logo needs to be greater than 3.5 times the width of the product that it represents. Finally, ensure that the logo is supported as high as possible, so your logo extends well beyond the top edge of the box your product the packaging.
Finally, the stickiness of the logo is crucial, and often, the most challenging aspect of logo design is sticking. Avoid applying too many ways of re-mixing the same graphic design concepts to dilute their impact or create a logo so slippery you have a hard time drawing any attention to it. Here’s some actual branding for one of our clients, and as you can see, the logo design is miles better than many other, less-sophisticated logo designs. Finally, maximize the efficiency of the logo. When creating a logo, be sure to optimize the efficiency of the design. How would a customer notice your logo if it wasn’t there? The quickest, single most significant optimization that any symbol can have is an entirely white background. If your logo is printed on Transparent Acetate or another highly transparent material such as glossy plastic, make sure that the logo is fully translucent. Then, your final custom printed boxes with logo are ready to print on the packaging.
Conclusion: A great logo can make the difference between a mediocre product and a truly great one. Take the time to create an excellent design and implement it across all your packaging materials to bring your brand to life.